This article discusses how Uber may be manipulating its drivers into working more hours. Very interesting read. After reading how the managers of the company take on different personas, one is reminded of how we all do the same thing in some ways to get what we want.
The article further explains additional tactics managers use like trying to recreate the same type of reward system a video game delivers so that drivers will be more likely to be addicted to driving.
Sound nutty? It actually makes sense in an evil kind of a way.